Cremalat Cheese started with a humble beginning in 1993 from Claudio and Margaret Giustizieri, both of Italian origin that shared a love for Italian food. This story started at the Michael Mount Organic Market in Bryanston, with a small cheese stall. Through word of mouth, the business slowly grew around the Italian community in Johannesburg and Pretoria. Day-by-day, the demand of Italian products grew so Claudio and Margaret decided to expand their lines by importing other Italian products such as cold meats, coffee, pasta, tomatoes, water, wine, olive oil and more. Eventually a new venue was bought in 1996, in Kensington. The new venue became a point of reference for the variety of cheeses and Italian products that were distributed throughout Johannesburg and Pretoria, a well-equipped delicatessen was added to the business